Instagram is one of the most popular social network sites with 200 million active monthly users. One cannot avoid Instagram Marketing in their overall marketing plan. Growing (real) Instagram Followers organically is a very tricky job but you can make it simple with below strategies:

1. Get Creative with hashtags
Create unique captions and hashtags for your pictures which can relate to your brand.Be funny, ironic, or outrageous–just don’t be BORING.
2. Participate in conversation/campaign
Try to participate in a massively popular conversation or campaign using a mix of relevant hashtags and captions.
3. Effective use of Bio link
Change your bio link every biweekly. Use that clickable link in your bio to drive traffic to your newest or most popular content.
4. Influencer marketing
Follow each person you’ve identified as an influencer in your space. Interact with them regularly and become their favorite brand or person.
5.Create your own  Instagram style
Its important to develop your own instagram style which will stand out in crowd. It will help your followers to instantly recognize your brand easily.

Ruchita is Co Founder of The She Digital Co, a budding Digital Marketing Agency. A dynamic professional, MBA (Marketing & Systems); Bachelor of Engineering (Computer Science) with over 7 years of experience in market research/competitive intelligence in IT, Telecommunication and digital media. You can write to me at [email protected]