There are many reasons Pinterest is a great opportunity for businesses.It will help you introduce your business and blog to a whole new audience. One pin can lead to ten pins, which can lead to another ten pins, and so on.

  • Pinterest Converts More Browsers Into Buyers:

Pinterest reduces the number of steps from discovery to conversion. Visitors from Pinterest convert into leads or sales faster than from other social media sources

  • Pins get you more inbound links:

Because every pin includes a link, it makes it easy to lead it back to the source of the image. Never underestimate the power of image search!

  • User Engagement Is Addictively High:

Users on Pinterest seem pretty content to simply find and share things with small groups of people.  This is good for your business!  Why?  It means that your pins are more likely to be seen, touched, and even go viral!

  • Targeted by Niche:

Pinterest is much more niche-specific than social media platforms like Twitter. No matter your niche, whether it’s general or hyper-specific, you can use Pinterest for social media marketing.

  • Plays Nice with Most Other Social Media Platforms:

Pinterest syncs up with many social media apps you probably already use for marketing. It enables users to automatically post new pins to their news feeds for others to see.

  • Discover what your audience loves:

One of the beautiful things you can do with Pinterest is use it to see what is trending right now. Pinterest gives you the opportunity to see and understand what’s hot today and use that information to position your offers and products.

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